Emirates Airline Signs New Deal With Sabre


Emirates Airline has signed a deal with Sabre which will enable the carrier to easily purchase a range of customized fares.

Sabre and Emirates have also signed a new long-term global distribution agreement to make the airline’s fares available to travel agents globally who use Sabre.

Emirates operate over 3,600 flights weekly to over 150 destinations across six continents. Sabre’s technology will enable the airline to effectively market and sell its expansive roster of fares globally through the Sabre Travel Marketplace, reaching more than 425,000 travel agents across the world.

Sabre Branded Fares enables travel agents to meet a growing demand and expectation from consumers for more personalized products and services. Using Sabre’s enhanced solution, travel agents can now provide travellers with Emirates’ range of branded fares, which enable passengers to choose fares based on what is most important to them – such as purchasing a budget fare, earning the most air miles or having the greatest degree of flexibility.

Commenting, Vice President EMEA at Sabre, Dean Bibb, said “Emirates airline is a brand that invests significantly in differentiating the traveller experience, and personalization plays a central role in this strategy. The airline’s new range of branded fares offers passengers more choices and greater control over their travel experience, which often means happier travellers and higher satisfaction. Helping our airline customers put travellers at the heart of their operation is a major focus for Sabre and our investment efforts.”

Travel agents using Sabre can now offer clients more informed choices and a higher level of customer service, while also driving up sell opportunities based on enhanced visibility to specific brand offerings

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